I cringe when I encounter messages promising “bikini bodies” or “perfect abs.” These messages capture attention and get clicks, but what are the repercussions? Being in health and fitness pr, and supporting those in the wellness industry, I am opting for a different approach. I believe we have a responsibility to our clients, and our…
Best Hikes of 2017 (So Far)
Moving from Mississippi to Washington to Oregon in the span of five months has brought the happy opportunity to explore new terrain. As we settle into the new season and our new home, I’ve found myself reflecting on the year’s adventures, especially hikes! Hiking is one of my favorite ways to connect with a new…
Creativity in PR: How to Strengthen Your Creative Muscles
Creativity in PR is like tacos and hot sauce. When the creativity, or hot sauce, is missing your result can be generic and forgettable. Your work will suffice, but it won’t win any prizes or audience love. Communications and public relations pros are expected to be creative. One reason you’ve been hired by a client…
The Spirit of the Total Solar Eclipse
For the months leading up to the total solar eclipse, the air has been charged with excitement, wonder, and skepticism. The core emotion was belief. The belief that something so wonderful, so striking could happen and we could witness it first-hand. The promise of a rare and incredible event, that we couldn’t fully anticipate, fueled…
How to Leverage Health and Fitness PR Values for Small Business Success
There are many parallels between health and fitness PR values and small business operations. Public relations professionals work to build long-lasting, honest relationships. They help their organizations and clients remain relevant and valuable. As a small business owner, you strive to be the resource consumers think of to meet a specific need. Your success is…
Health and Fitness PR: A Checklist to Promote Your Small Business
If you own a health or fitness business, you likely love what you do and practice what you preach. You are an expert in the field. Your expertise, when shared with the right people, at the right time, on the right platform, can position you as a chosen resource. But, as a small business owner,…
The Power of Community: Life in Hattiesburg, MS
After almost five years in Hattiesburg, Mississippi, we have moved back to the Pacific Northwest. Northwesteners and southerners alike greeted our decision to move to Mississippi with skepticism. They clearly doubted the compatibility of cultures and lifestyles. Despite perceived incompatibilities, we found you can be happy living anywhere if you have an open mindset. Hattiesburg…
Exploring Oregon: Three Days in Bend and Portland
When your best friends from Mississippi are exploring Oregon and want you to join – you go! We connected in Bend and caravanned to Portland. Hikes, city wanderings, good food and better company made for a phenomenal three days. Here are the highlights. Exploring Oregon: Bouncing Around Bend Bend, OR is an outdoor playground for…
Eight Content Marketing Lessons From Cooking
Hang out with me for a day and you’ll quickly learn I love to cook (and eat) healthy meals. In fact, I’m cooking dinner as I write this! Hang out with me for a week and you’ll learn I love to creatively express myself through writing (hence, this blog). As I was sauteing veggies one…
Destination NW: Navigating the Bumpy Road
Traveling through six states and about 3,500 miles, we knew something would inevitably go wrong. Bodily injury, car trouble, fluke weather. Something. We didn’t travel with a sense of continual unease, but the clock was ticking. Sure enough, as we drove deeper into West Texas the road got a little more bumpy. Buckle up! It’s…