There are many parallels between health and fitness PR values and small business operations. Public relations professionals work to build long-lasting, honest relationships. They help their organizations and clients remain relevant and valuable. As a small business owner, you strive to be the resource consumers think of to meet a specific need. Your success is…
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Health and Fitness PR: A Checklist to Promote Your Small Business
If you own a health or fitness business, you likely love what you do and practice what you preach. You are an expert in the field. Your expertise, when shared with the right people, at the right time, on the right platform, can position you as a chosen resource. But, as a small business owner,…
Eight Content Marketing Lessons From Cooking
Hang out with me for a day and you’ll quickly learn I love to cook (and eat) healthy meals. In fact, I’m cooking dinner as I write this! Hang out with me for a week and you’ll learn I love to creatively express myself through writing (hence, this blog). As I was sauteing veggies one…
Creative Ways the National Park Service Used the PESO Model
Last month, my husband and I bounced around four national parks. I was struck by the National Park Service’s (NPS) communication efforts and was curious to learn more about its 100th anniversary campaign. Whether purposefully executed or not, it became evident the NPS successfully implemented the PESO model. Let’s take a look. What is the…
Meaningful Media of 2016
Our world is an endless barrage of media- podcasts, social media, magazines, books, music- you name it. Media in itself isn’t vapid, but some messages certainly lack substance. These messages vie for our attention, and we can quickly squander our valuable time away. I seriously consider the potential virtual and mental clutter before subscribing to…
PR Lessons from MasterChef Katie Dixon
MasterChef season 7 contestant, Katie Dixon grew up in Brookhaven, MS, and spent a good portion of her childhood on her grandparent’s farm working in the field with her grandpa and in the kitchen with her “mawmaw.” This is where she cultivated her love for cooking and for the people of Mississippi. Now, Katie is…
Creating a Campaign for Maximum Productivity
In the public relations world, daily task lists can feel comparable to water blasting at you uncontrollably from a fire hose. Achieving maximum productivity becomes an elusive goal, quickly draining away with distractions and interruptions. What if I told you you have the ability to take control and end your day with a fist pump,…
P&G’s “Thank you, Mom” Campaign: Perpetuating Strength or Shame?
One hundred days prior to the 2016 Rio Olympic Games, Procter and Gamble aired an emotionally riveting and tear inducing commercial. If you haven’t seen it, watch it now, I’ll wait. In contrast to athletes dripping sweat, P&G’s commercial results in viewers dripping tears. I am admittedly one of them. Produced by Wieden & Kennedy,…
Finding Unity Through Music
While attending Jazz Fest this past weekend I was struck by the diverse crowd. The event itself draws an eclectic group, but I noticed each musician also drew in an equally eclectic subset. What draws a diverse group of people, who would likely never interact in “real life,” to the same event? How can a…
PR Lessons from PRAM 2016
Last week I attended the Public Relations Association of Mississippi’s (PRAM) annual conference. Although I wanted to attend all the sessions and soak up all the information, being in two places at once is unfortunately impossible. From the sessions I did attend, I was able to take-away some valuable insights and inspiration. Here are some…