Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time…
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Why you need to think about your personal brand
Beyonce. Oprah. Michelle Obama. Tina Fey. These are some of the leading ladies of our time. Their fame is no accident. They’ve cultivated powerful personal brands that conjure up strong emotions and imagery. Heck, for some of these ladies, their brand is so strong we’ve dropped their last names or they’ve changed their name entirely….
A Series of Fortunate Events
On May 1 I started a new position as the assistant director for marketing and communications at Oregon State University’s College of Public Health and Human Sciences. It’s a mouthful. I know. Leading up to my start date I felt waves of excitement, disbelief, and imposter syndrome. How the heck did I get so lucky?!…
How to Use the PESO Model for Health and Fitness PR
A stand-alone social media campaign or email blast may seem effective on the surface, but if you’re after long-term success you need a different approach. These one-shot health and fitness PR tactics will not win you the game. You need a strategy that ensures all your digital marketing tactics are aligned. When your efforts are…
Changing the Dialogue with Health and Fitness PR Messaging
In 1987, Congress declared March as National Women’s History Month. That same year, Jean Kilbourne presented a lecture titled “Still Killing Us Softly – Advertising’s Image of Women.” This was an extension of her original lecture, which was turned into a documentary in 1979. The documentary has since been updated four times. Her main message…
Meaningful Media of 2017
Have you ever read something that shakes you to the core? So much so that you have to pause and let your bones settle? Last year I shared the messages and media that shook me up and left a mark on my soul. I enjoyed reflecting on the messages and loved reading your responses, so…
Passion Planner Review: An Accountability Partner
I have a deep love affair with my Passion Planner. It started on a fall afternoon during a public relations association meeting. My friend whipped out a trial printable version and I had to know more. I printed out a few copies of the weekly trial and gave it a test run. After one week,…
How To Scare Visitors Away from Your Website
Happy Halloween! Since All Hallows’ Eve is upon us, I’d thought I’d have some fun with a Halloween themed post. While your website isn’t likely to give people nightmares, the web design decisions you make can scare them away. You don’t want to be the haunted website that all the kids avoid. You want to…
Health and Fitness PR: Messaging in the Wellness Industry
I cringe when I encounter messages promising “bikini bodies” or “perfect abs.” These messages capture attention and get clicks, but what are the repercussions? Being in health and fitness pr, and supporting those in the wellness industry, I am opting for a different approach. I believe we have a responsibility to our clients, and our…
Creativity in PR: How to Strengthen Your Creative Muscles
Creativity in PR is like tacos and hot sauce. When the creativity, or hot sauce, is missing your result can be generic and forgettable. Your work will suffice, but it won’t win any prizes or audience love. Communications and public relations pros are expected to be creative. One reason you’ve been hired by a client…